Shoppers spent a massive £1.4m online in a single minute on 7 December as the digital high street saw its busiest ever day.
The day, dubbed Manic Monday, was the biggest ever for online shopping in the UK.
According to figures from Retail Decisions (ReD), at 13.34 on Monday 7 December £1.4m was spent in a minute. This was 61% higher than the same minute a year ago.
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During the hour from 13.00, sales hit their highest peak of £33m, which was 21% higher than the same time last year.
David Smith, director of operations at IMRG, said consumers were taking advantage of the convenience and price savings available online. "Our latest research discovered that nearly three-quarters of internet shoppers would be doing half or more of their total Christmas shopping online. If consumers continue to spend at this level, we will exceed our December forecast of £5bn," added Smith.
It is not just convenience that is driving consumers online. "Online retailers are luring consumers with cash-back offers, discounts and special deals on the most popular products," said Carl Clump, ReD's CEO.