Acer plays down impact of corporate PC refreshes


Acer plays down impact of corporate PC refreshes

Paul Kunert

Acer has played down the impact that corporate refreshes will have on the PC market next year.

Walter Deppeler, senior corporate vice president at Acer Group said that its core SME and consumer customers would continue to increase their share of the overall PC market on the back of notebook and netbook sales.

"There will also be a healthy corporate market but the impact on the total market is not going to be so big because overall the large corporates have reduced their workforce over the last three years so the installed base has been constantly decreasing," he said.

According to market data in 2009, the only segment of the PC market that has been growing is consumer mobile, something that has played to Acer's strengths.

Deppeler said that the SME community, the second string to Acer's bow, would contribute more to shipment figures than large enterprise in 2010, which explains why the company has pushed ahead with its server strategy. The company reintroduced the Gateway brand earlier this year to Europe - purely for professional users.

"We said we were not going to roll out the Gateway brand too fast," said Deppeler, "it is better to speed up the Gateway expansion at a point in time when the market starts to show some signs of recovery of the business."

In the third quarter the Taiwanese firm became the number one selling PC vendor in EMEA after knocking HP off the top spot but analysts warned that the corporate upgrade cycle touted by Dell will reorganise suppliers' ranking.

A version of this story orginally appeared on Microscope.

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