Microsoft's UK search lead Paul Stoddart has suggested that Bing is the Apple of the search market.
He said, "What you could argue at the moment based on what people are telling us is that Bing is almost the Apple of the search world - it is actually kind of cool. It is a little bit different, it is cool, it does get you great results."
Stoddart said in an interview with Techradar that he thinks Microsoft's search engine could do things better than Google. "[Google has] provided the best-of-breed service for a very long time, however, things have moved on, and that's not to say that people can't come in and do things differently and in some cases better."
His comments come shortly after Microsoft's partner group manager Simon Aldous was reprimanded for saying Windows 7 borrowed from Mac OS X for its design. Microsoft said in an official blog, "An inaccurate quote has been floating around the internet today about the design origins of Windows 7 and whether its look and feel was "borrowed" from Mac OS X. Unfortunately, this came from a Microsoft employee who was not involved in any aspect of designing Windows 7."
The Bing search engine officially came out of beta in the UK today, and was launched across the country.