Video: Google launches cloud-based search service for retailers


Video: Google launches cloud-based search service for retailers

Warwick Ashford

Google has launched a cloud-based search service to enable retailers to add customised search facilities to their websites.

"Google Commerce Search is hosted in the cloud, meaning it lives online, so e-commerce sites can get up and running quickly," the internet firm said in a blog post.

Using a cloud search tool will help site owners meet the rise in demand during the Christmas rush and help shoppers find what they need faster, the blog post said.

Google's first tailor-made enterprise product offers online retailers fast, e-commerce-specific and scalable search.

Google claims the services offers "ultra-fast speed" using Google core search technology that has been optimised for retail and product search with filters such as category, brand, colour and price.

Retailers can customise the search to match the rest of their site and do not need to display the Google logo.

Google Commerce Search is available at a base price of $50,000. Beyond that, cost depends on the number of products and search queries a site has, according to reports.

Google claims that by using more powerful search technology, online retailers could boost the average conversion rate of visits to sales from 3% to between 15% and 30%.

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