Sage enters top end of mid market
Sage has entered the upper mid market with an ERP product that is designed to appeal to customers that are begining to invest in IT as climbing out of recession.
The software vendor has launched its ERP X3 products into the UK after selling it in 30 plus other countries developing a customer base that tops 2,500.
"If ERP is strategically important then money is back on the table but the buyers are very cost price sensitive," said Jim Scott, general manager of Sage's enterprise business.
He said that most customers had both entered and exited a financial year during the recession and had changed their businesses and were now again looking at investing in technology that would make a difference to their operations.
"Our own evidence and all of the research from customers and resellers shows us that people are looking to invest again but are price sensitive," he added.
Scott said that it had already had lengthy conversations with resellers and had negotiated with those business partners that would be selling ERP X3 offering marketing support and training.
A version of this story appeared on MicroScope.