He said, "In a tough economic climate, now's the time to be more innovative with IT."
For Microsoft, innovation means lowering the cost of doing IT, making IT departments more efficient and offering cheaper alternatives to rival applications and operating systems. He said Windows 7, Exchange 2010 and Windows Server 2008 R2 would be the products to help IT departments achieve their cost cutting objectives.
He had VMWare in his sights, and urged users to deploy new virtual machines with the Microsoft technology, rather than VMWare, because it offered cheaper licensing.
Ballmer recognised the importance of cloud computing in giving businesses an alternative, potentially lower cost, way to deploy IT infrastructure. He predicted CIOs would buy pre-installed data centres in shipping containers, effectively, "cloud computing in a box," which they could use for internal cloud services. This is the approach Microsoft has itself taken with its recently opened Dublin data centre site.
Client operating systems like Windows 7, will part of the company's DNA for at least the next 20 years. Ballmer said Microsoft was already working on Windows 8. He said there was a lot of innovation occurring in client operating systems, but voice, image and gesture recognition was still some way off.
"Windows 7 will not be the last." Ballmer highlighted that the main rivals to Microsoft were also busy developing operating systems. For instance, he pointed out that the support for local storage in the Firefox browser, makes it an operating system. "Google has two operating systems with Chrome and Android."
In his presentation Ballmer used Apple as an example of why users would not accept thin client devices that use a web browser user interface. "Users on the iPhone would not tolerate web applications. The iPhone has a browser but they use the AppStore for applications."