IT budgets are not going to return to pre-recession levels and resellers need to prepare for the current spending constraints to continue.
"In some areas spending won't get back... and we need to prepare for that contraction," said Ingle.
He said the obvious thing for the IT industry to do was to look to claw back money from other areas to drive down maintenance costs that had been consistently taking a chunk of the budget for the last couple of decades.
"We need to plan for uncertainty and if you did have a budget for infrastructure then you are not going to get that back [to pre-recessionary levels], certainly not in the short term," he said.
Nina Sundberg, Windows client commercial business group lead, said current trading conditions had to be seen as usual.
"Don't look at how things were before. This is the new normal," she said.