HP buries EDS brand

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HP buries EDS brand

Warwick Ashford

Hewlett-Packard has announced that business services firm EDS, which it acquired a year ago, is to be renamed HP Enterprise Services.

 

HP bought EDS in August as part of a $13.9bn deal aimed at boosting HP's services capability to increase competition with IBM.

The name change marks the next major step in a year-long integration of EDS into HP, the company said in a statement.

"Today we are combining the strong services brand equity that EDS has built over the last 47 years with HP's technology leadership to become the leading IT services provider," said Joe Eazor, senior vice-president and general manager at HP Enterprise Services.

The company also announced a name change for its Technology Solutions Group responsible for servers, storage, software, networking and technology services to HP Enterprise Business.

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