Rackspace is installing a cloud computing capability on its UK servers to provide British customers with faster access to applications that need fast transaction speeds.
Announcing the move, John Engates, CTO at the hosted IT services supplier, said many UK customers were already using the Rackpace's cloud-based services in the US to host websites and for extra capacity to cope with batch processing.
"But when they have to feed back to a big online transaction processing system, the time delay in getting messages to and from the US can cause problems," he said.
To shorten the time gap, or latency, Rackspace was installing the same cloud software on its UK servers as it has in the US, he said.
The upgrade, which will be complete by the end of the year, means local users will have local access to Rackspace's cloud-based application servers and data storage facilities.
Engates said this would also benefit firms who may not be willing or able to transfer information to US servers because of privacy concerns and/or regulations that govern cross-border data transfers. "This move ensures complete privacy to local users and their customers," Engates said.
It would also help firms that prefer a non-US internet address as a way to optimise their standing with internet search engines, he said.
The new service would also include support for the complete Windows platform, he said. This would give customers greater flexibility in scaling headcounts to meet business needs, he added.