The economy has come back from the brink and will start to improve, a survey of IT and telecoms suppliers claims
The survey by Chartered Institute of Marketing, which quizzed marketers working in the IT and telecoms sector, shows that markets have improved in the last six months.
The MORI poll revealed that 40% expect business for their firms to improve compared to other sectors, although expectations of growth remain very tight at less than one per cent.
The results of the CIM poll defy some expectations in the industry that the marketing departments would be one of the first places to feel the pain of recession.
But 68% of those that work in ICT marketing departments felt their activities were viewed as a high priority as part of their organisations strategy.
David Thorp, director of research and professional development at CIM, said that the fears over the economy and jobs continued but in marketing it did look like "we are turning a corner" in levels of confidence.
"For now, marketers are wisely concentrating their promotional spend in the most effective activities, and as we move into 2010, I'm convinced this more professional approach will stand them in good stead when the economy recovers," he said.