Firms offered package to get mobile ads off the ground

Wapple is offering firms a quick way to get their mobile ad campaigns going with its Wapple Advert Package.

Wapple has launched the quick-start package based on its Wapple Canvas web-based tools for creating mobile websites.

The firm says the new Wapple Advert Package provides all the tools, templates, tips and advice needed to create and publish a fully interactive mobile advertising site.

Ads can be automatically optimised and delivered to thousands of different mobile phones and devices, either as a stand-alone ad or part of an integrated, cross-media campaign.

The Wapple Advert Package includes access to a wide range of templates that walk users through the process of creating effective mobile ads, including features such as "click throughs", "click to call" or "purchase now" links.