Twitter has confirmed plans to introduce a set of tools for
business users by the end of the year that will help the site begin
togenerate income.
The microblogging site has a valuation of about $1bn after
raising an additional $100m in new funding in September, but has
yet to generate revenues through sales of value-added services.
Twitter has long been looking for a business model to capitalise
on the site's popularity and plans to start doing that by launching
corporate Twitter accounts, according to the
Financial Times.
The accompanying tools will be aimed at helping businesses
improve their use of the site for commercial purposes, Twitter
co-founder Biz Stone told a London event hosted by UK technology
investment agency, Nesta.
The tools will include analytics to analyse trends on Twitter
and provide businesses with demographic information about the
people they are communicating with through the site.
Analysts say there are hundreds of companies that are taking
Twitter seriously and assigning budget and staff to managing the
channel.