The recession has not dampened growth in the software as
a service (SaaS) market, which has seen a 17.7% increase in global
revenues this year.
According to figures from Gartner, the value of the SaaS market
will reach $7.5bn this year. Gartner says it will continue to grow
through to 2013, by which time the market will have almost doubled
to $14bn.
The majority of the revenue continues to come from content,
collaboration and communications tools, with CRM close behind.
Sharon Mertz, research director at Gartner, said increasing
numbers of vendors were launching SaaS offerings.
Sharon Mertz added that there were more vertical-specific
applications driving growth: "Adoption of the on-demand deployment
model has continued to grow as on-demand vendors have extended
their services through alliances, partner offerings, and more
recently, by offering and promoting user application development
through platform as a service capabilities," Mertz said.
Mertz said examples such as salesforce.com had helped to drive
the acceptance of hosted CRM, indicating demand for specialist
products.
This story first appeared on MicroScope.co.uk
