Google has launched a cloud-based search service to enable
retailers to add customised search facilities to their
websites.
"Google
Commerce Search is hosted in the cloud, meaning it lives
online, so e-commerce sites can get up and running quickly," the
internet firm said in a
blog post.
Using a cloud search tool will help site owners meet the rise in
demand during the Christmas rush and help shoppers find what they
need faster, the blog post said.
Google's first tailor-made enterprise product offers online
retailers fast, e-commerce-specific and scalable search.
Google claims the services offers "ultra-fast speed" using
Google core search technology that has been optimised for retail
and product search with filters such as category, brand, colour and
price.
Retailers can customise the search to match the rest of their
site and do not need to display the Google logo.
Google Commerce Search is available at a base price of $50,000.
Beyond that, cost depends on the number of products and search
queries a site has, according to
reports.
Google claims that by using more powerful search technology,
online retailers could boost the average conversion rate of visits
to sales from 3% to between 15% and 30%.