Google is making it easier for advertisers to send
smartphones text and image advertisments that preserve their
original design.
The move will help mobile publishers earn revenue and fund more
mobile-specific sites and web content, Google said in a
blog post this morning.
Sales of high-end mobile phones like iPhone, Android, Symbian
and the Palm Pre already make up one of four new phone sales, and
market analyst Gartner estimates that global sales of smartphones
will soar by 27% in 2009, to 177 million units.
Most smartphone are internet-enabled, but different screen
formats meant that not all ads appeared as their publishers
wished.
Google said its new JavaScript snippet is optimised for mobile
to reduce latency in publishing larger ads on high-end mobile
phones. It will also let publishers select extra ad unit sizes from
common AdSense formats.
The new advertising products include search ad options for
high-end phones and AdSense for mobile applications.
Google said the new ad server will automatically detect whether
the user is using a smartphone and serve the appropriate ad. This
means publishers won't need to change their websites to target
smartphones specifically.
Google Wave in pictures.
Google can continue selling trademarked keywords.