BT this morning launched an internet marketing service for
small and medium enterprises that promises to make the best of
search and pay per click on the Google, Yahoo and Bing search
engines.
Under the service, BT's consultants would advise firms on how to
structure campaigns and budgets, what to pay for keywords, when and
where to place advertisements and so on.
The move is a result of BT becoming a Google reseller and
setting up a team of a dozen marketing specialists who have all
passed the Google AdWords Professional (Gap) course.
Ivan Croxford, GM for BT's digital marketing services division,
said the entry price was £300 a month for three months. BT's fee to
manage the on-line campaign is 30% of budget, he said.
"Payment by results is creeping into the market, but we are not
there yet," he said.
Croxford said many SMEs had tried online marketing with varying
success. This was often due to the growing complexity of the
digital market and the time needed to optimise online
campaigns.
He said campaigns could be tailored to a specific geographic
location, as well as by time of day.
BT's
SearchSmart portal also had guidelines and best practice advice
that bosses could look at to raise their own skills levels and
receive feedback on the performance of their campaigns, he
said.
Croxford said the offer was open to any SME. "We are agnostic
about who you use as an ISP," he said.