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As competition and availability of alternatives increase,
customers demand more in exchange for their loyalty. Leaders are
driven to seek innovative ways to offer a more consistent,
responsive experience to customers without imposing additional
cost. Industry experts predict that the next phase of mobility will
be driven by line of business applications that empower customer
facing employees with reliable, secure access to personalised
contacts and calendar, sales data, customer relationship management
(CRM) data and customer data, logistics information, enterprise
asset information and business intelligence.
Whilst indisputable that access to such customer data will
improve companies’ effectiveness, there are key issues that need to
be addressed. Mobile customer information management systems need
to be implemented appropriately and match the business needs of the
company that has bought it. There are also issues regarding how
such solutions can be made available, how they will be accessed and
how they will be paid for.
This webinar will aim to show the scope of mobile customer
information management and how it can be used to make businesses
more flexible and competitive entities.
It will show:
- The current mobile business applications landscape focusing on
what solutions can improve customer management.
- How such applications will likely be used by mobile
workers.
- What challenges to their successful deployment may occur and
how they can be overcome.
- How firms can establish return on investment and derive true
value from mobile customer information solutions.