BSI BritishStandards has launched a
publicly available specification (PAS) which aims to improve the
effectiveness of corporate websites.
PAS 124 details
a best practice approach to the application and management of
website standards and provides the first procedural framework to
help organisations deploy website standards efficiently.
The specification was developed by BSI British Standards in
collaboration with web compliance company Magus. It was reviewed by
a steering group of independent experts from across the industry
and put out to public consultation.
Simon Lande, chief executive at Magus, said that despite
investments, many businesses were reducing the impact and value of
their web presence because they were not implementing website
standards successfully.
The key business benefits for managing websites within the PAS
124 framework include brand, risk management, financial return,
improved workflow, and performance measurement.
Nick Slowe, IT director at the Institution of Engineering and
Technology, said that, as a standards-led organisation, the IET was
acutely aware of the importance of clearly defining standards and
governance procedures for any business-critical process.
"The dynamic nature of the internet has made this a particularly
challenging task, but with PAS 124 now available, all organisations
can benefit from the full power of website standards," he said.