Datacentre cooling and power specialist APC has declared
war on waste power consumption and is calling for electrical
contractors to join forces with resellers to promote the take-up of
efficient IT.
The company, a division of global giant Schneider Electric, is
on a recruitment drive for more channel partners and has outlined
its "Ecostructure" concept for more intelligent and efficient
buildings, IT datacentre and infrastructures and power
consumption.
In the battle to slow down the production of carbon emissions,
the Ecostructure concept looks at how power is consumed "from plant
to plug", and sets out a clear path of products and best practices
for building and datacentre design, all aimed to help resellers
improve the efficiency for end users.
And in a smart move to make the science behind IT efficiency
more standardised and pervasive for IT managers, APC has also
announced it is working closely with IBM to give its Tivoli network
management interface the ability to report power consumption and
efficient IT metrics in the 8,000 installed base of large
datacentre installations.
Speaking on World Environment day last week (5 June), president
and CEO of APC, Laurent Vernerey, exclusively told Computer Weekly
sister publication MicroScope,
"We see some interesting things happening in the market for hybrid
resellers in the electrical contractor channel and IT reseller
channel.
"To answer the needs [of the energy management challenge] we
really need a new breed and we will continue to foster this."
"Partners are the key to our success. Our capitalised programme
is to make sure that our reseller base continues to get the
training from us. We believe our reseller base is as strong as it
because we provide them with tools to capture value at the end user
level," said Vernerey.
APC, has delivered a suite of online tools such as power
consumption calculators and a carbon calculator to give IT
managers, CEOs and end users some metrics and parameters to
understand what their current consumption is and where potential
savings can be made.
Andy Lawrence, research director, Eco-Efficient IT, at analyst
house The 451 Group, said, "When you go inside companies, the
awareness of the decisions companies make about carbon emissions is
low.
"There needs to be better awareness in the IT, construction and
energy industries of energy costs that feeds its way back up to the
CEO. This awareness of the energy implications does not have to be
perfect; it just has to be there," he said.