Avaya is claiming to have radically simplified
mobile business communications with the launch of a SIP-based
unified communications architecture designed to integrate
communications across multi-vendor, multi-location, and multi-modal
businesses
Among the key benefits that the new Aura platform is attributed
with are quick return on business communications investment, while
simplifying the development and deployment of business enhancing
applications.
One of the key cost-saving capabilities built to Aura is the
option of using existing IP-based multi-vendor equipment and
applications. Commented Kevin Kennedy, president and CEO, Avaya.
“With this new architecture, for the first time, the way we
communicate is defined by the applications and the user, not the
network.”
The new architecture, which can scale to 250,000 business users
in 25,000 locations, has at its heart a SIP-based Session Manager,
which
centralises communication control and application integration.
Session Manager orchestrates communication applications and systems
by decoupling applications from the network. As a result, claims
Avaya, services can be deployed to users based on what features
they need rather than where they work or the capabilities of the
system to which they are connected.
Users can map applications to individual employee profiles, thus
says Avaya, making the appropriate features globally available
regardless of the location, system or device to which they’re
connected.
Firms can also manage centrally enterprise-wide dial plans and
on-net calling, global least cost routing, and PSTN access so that
calls can be made from whatever firms regard as their most
cost-effective location. In addition, this allows users to
eliminate local application servers and extend software licensing
at any part of the network rather than at just a single
location.
Avaya Aura can be purchased in Branch, Standard and Enterprise
Editions from May 2009 through Avaya and authorised channel
partners.