Barclays is using an on-line marketing solution from
Transversal to deliver targeted content and advertising to
customers.
The Transversal Sales Engine solution serves up targeted
content, advertising and sales promotions in response to naturally
phrased questions asked by customers via the Barclays website.
The software is now being used on the
www.barclays.co.uk
site.
Consumers using the Ask a Question feature on the site are
served graphic and classified-style advertising alongside answers
to their queries.
Adverts change automatically depending on their relevance to
customer questions, or to products and services that Barclays is
looking to promote.
This targeted marketing is aimed at increasing cross-promotion
and growing online sales of Barclays' products.
“We appreciate that our customers are all individuals and by
using the Transversal Sales Engine we are able to personalise
content to exactly match their needs, based on their own
questions,” said Barclays electronic banking director Barnaby
Davis.
The Barclays Transversal implementation was created in less than
two weeks.
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