A new survey by Strand Consult’s has identified
partnerships as the vital element that will bring about success for
those involved in the
mobile broadband value chain.
In Strand’s new report "Successful Strategies in the Mobile
Broadband Market”, the analyst believes that the
mobile broadband
market will experience structural changes over the coming
years.
It says that the suppliers who will make the most of these
changes, and hence be in a position to offer best value to users,
will be those who analyse the market and focus on creating the
partnerships that must be in place for the new market
conditions.
Ultimately, Strand sees successful partnerships are seen as
being able to deliver reduced production costs and enabling firms
to build strategic positions in preparation for the day when the
market is hit by consolidations.
Yet the analyst warns that even though there are an increasing
number of players basing their business on partnerships, simply
launching partnerships is no guarantee to being successful with
one.
Strand predicts that in a market where capacity is growing
faster than demand, a number of infrastructure providers will be
forced into some sort of consolidation. This will in practice
result in either being able to purchase inexpensive network
capacity, or alternatively that one's infrastructure partner is
purchased by a competitor.
Mobile broadband customers should be aware, the analyst says,
that the future focus of mobile broadband suppliers will be on
creating value through services and working with partners that have
an ability and willingness to create traffic on mobile broadband
providers’ networks.
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