Live date: Wednesday 28th January 2009 (now available for
on-demand viewing)
Time: 11am
Watch now
The credit crunch is driving a new realism within organisations,
and within their IT departments in particular.
The risk of slackening sales is prompting a closer focus on the
cost side of the business, with greater efficiency the name of the
game. Now, the business is looking towards IT and asking, "OK, what
can you do to help us get through this downturn?"
Driving more innovation in business and technology processes
through internal and external collaboration using technologies such
as Instant Messaging and wikis is the way that IT would like to go,
communicating effectively, sharing skills and knowledge for the
common good.
But they are finding it hard to do. Most customers are bound by
legacy systems, which is a significant inhibiting factor. It’s a
far cry from the free and easy, very intuitive world of Web 2.0 and
social networking tools. When you look at collaboration tools,
integration is complex, they’re expensive, and the journey and
roadmap is a long timeline for most organisations.
One way forward is to create a culture of collaboration
internally. Even deep organisation silos, traditionally a business
disadvantage, can be turned into a business benefit by using
collaborative tools that allow expert knowledge to be mined and
shared simply across the business.
This webinar will put into context the whole issue of creating a
collaborative culture and delivering on it to the business’s
advantage, even in a tight economic landscape. It will:
- Discuss the current landscape for collaboration, the drivers –
and the hurdles
- Identify the key technologies for collaboration – for example,
Instant Messaging, wikis, Facebook style applications or other
social networking tools – and explain how, why and when
organisations should be going about using them
- Offer insight on strategies that firms can take in order to
improve their take-up of collaborative technologies, including
adopting a more effective ‘voice’ strategy to free up corporate
budgets that are being wasted ‘keeping the legacy lights on’
- Look at how organisations have gone from collaborative wishful
thinking to effective innovation and business efficiency
- Draw on a case study of an end user that has used collaborative
technologies to drive measurable efficiencies within the
business
Watch now