Sales of the
Apple iPhone and other Wi-Fi-enabled
smartphones are driving growth in the
use of Wi-Fi in the UK and the US, research reveals.
In November, 8% of advertising requests in the UK were on
Wi-Fi networks, up from 4% of requests in August, according to
figures from AdMob,
which operates a mobile advertising marketplace.
The Wi-Fi-enabled
iPod Touch music player, the
Nokia N95 and other N series phones are also driving higher
Wi-Fi usage from mobile handsets.
The picture is similar in the US, said AdMob, where the market
is strongly influenced by the Apple iPhone.
Worldwide requests from iPhones grew 52% month over month to 359
million in November, giving the iPhone 6.3% of total advertising
requests. In the US, the iPhone is the leading Wi-Fi-enabled
handset, with 9.9% of requests.
In the US, 42% of iPhone requests are made from Wi-Fi, notably
higher than most other Wi-Fi-capable phones which average between
10% and 20%.
AdMob collects and analyses handset and operator data from every
advertising request in its network.