John Lewis Direct, the
online division of
John Lewis department stores, has selected Omniture
Merchandising to make its website more attractive to potential
customers.
John Lewis Direct is already using Omniture SiteCatalyst for web
analytics.
"We are pleased to expand our work with
Omniture in the next
stage of growth for our business as we increase the customer focus
in our onsite merchandising," said David Walmsley, head of web
selling at John Lewis Direct.
"Omniture Merchandising will help us create a more dynamic
online environment, and will demonstrate our deep commitment to our
customers' needs and preferences. It will help us better tailor
each site experience and surface the most appropriate products and
services for each customer," he added.
With Omniture Merchandising, John Lewis Direct said it will
provide visitors with relevant and helpful product suggestions that
result in increased cross- and up-sell opportunities.
Dynamic landing pages and contextual promotional banners created
with Omniture Merchandising will streamline the customer journey
through the site. It will also contribute to increased campaign
effectiveness and conversion rates, said John Lewis Direct.
Walmsley added: "We were impressed by Omniture's approach. They
listened to our business needs, and clearly understood
merchandising and how it can be best applied online."