There is plenty of stamina in the mobile adult content
market, with sales expected to reach $5bn by 2013, says market
analyst Juniper Research.
Juniper said video chat services are expected to be the largest
contributor to a burgeoning mobile adult market, despite the
economic downturn.
A Juniper report found that although such services were used by
a comparatively small number of consumers, the high spend levels -
in many markets averaging several hundred pounds per user per year
- are expected to push the value of the adult video chat market
past the $1bn mark by 2011.
The Mobile
Adult: Subscriptions, Downloads, Video Chat & Text-Based
Services 2008-2013 report also found that mobile adult service
revenues were proving to be relatively robust, despite the global
economic slowdown.
Report author Windsor Holden said, "We anticipate total revenues
for 2008 of around $2.2bn, which are around 3.5% below our previous
forecasts. While in some instances usage levels are marginally
lower than we expected, we are seeing significantly higher spend
per user on video chat and on some subscription-based
services."
A number of markets - such as Indonesia and Switzerland - have
tightened the laws governing the access of mobile adult content,
and operators in the US remain wary of offering such content on
their portals.
Western Europe will remain the largest regional market for
mobile adult services throughout the period covered by the report,
followed by the Far East & China.