Professional services firm KPMG has succeeded in
attracting potential recruits through a jobs fair on theSecond Life virtual
world.
The online fair allowed the company to meet more people and
carry out more activities with them than a traditional jobs fair,
said Alison Heron, senior manager of recruitment marketing at
KPMG.
The event, organised by recruitment company TMP Worldwide last
month, was attended by
Royal Bank of Scotland and Yell UK, as well as KPMG.
Heron said the company took part in the event to assess the
potential of virtual worlds as a recruitment tool that could reach
a wider audience.
"The event confirmed to us that there are lot of people using
these sites that are interested in finding out more information
through different means," she said.