Yo Sushi has adopted IP
telephony to save money and help keep its restaurant expansion
plans on track.
The restaurant chain said that Swyx technology would reduce its
operational costs, converge its voice and data services and
establish an in-house contact centre for its home delivery
service.
The IP solution will replace an aging circuit switched system.
Yo Sushi's existing 35 restaurants will be upgraded and the company
plans to roll out a further 15 outlets in the next 12 months.
The solution will be supplied and implemented by Swyx partner GP
Network Solutions.
Billy Walters, IT manager at Yo Sushi, said, "The ongoing costs
of our existing line rental and telephony maintenance were becoming
a significant overhead to the business. As we had plans to double
the number of outlets within two years, it was an appropriate time
to review our overall telecoms strategy.
"There are a number of excellent IP-based products on the
market. However, what we liked about the Swyx solution was that it
is based on software licences rather than hardware. Therefore, in
an expanding operation such as ours, rolling out new users would be
very straightforward and could be handled centrally without
third-party support."
Walters said options such as teleconferencing, auto attendant
and script editing were included in the basic price, making it
"good value for money".
The Swyx solution also allows Yo Sushi to bring its home
delivery service back in-house.
According to Walters, the IP system can integrate inbound calls
with Yo Sushi's customer database and maps package, routing the
calls using a non-geographical number to its London-based call
centre. This reduced the costs of outsourcing and provided a better
service to customers.
"We expect the system to pay for itself within two years," said
Walters. "We have only scratched the surface of what the telephony
system can do for us in the future. For example, we are looking at
how we can implement SwyxMobile to reduce our mobile costs and
improve the availability of our staff."
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