Ann Summers has appointed Coremetrics to deliver
greater satisfaction to its website users.
Ann Summers, a leading UK retailer of lingerie and adult toys,
has brought in Coremetrics to deliver online analytics to help the
company acquire, convert and retain online customers and increase
user satisfaction.
The technology will give Ann Summers a better understanding of
how
customers and visitors are using its site.
Having launched a new website in 2008, the online aspect of the
business has become a major priority for Ann Summers.
The company needed a more detailed understanding of how browsers
on the new site became regular visitors, and then became buyers and
repeat buyers.
Richard Sheppard, general manager of Coremetrics EMEA, said,
"Ann Summers appreciates that to get the most out of a website, it
is important to understand what is going on at any given time so
that you can respond to user trends accordingly.
"Coremetrics delivers this information in real-time so Ann
Summers can make immediate adjustments to the website and marketing
campaigns to ensure maximum benefit."