Oracle has releasedOracle CRM On DemandRelease 15, which
should boost customers' productivity.
Oracle CRM On Demand Release 15 comes with
social networking and other collaboration capabilities.
The social CRM feature enables users to become more productive
in their jobs through collaborative applications, Oracle said.
These applications become "smarter" by using the collective
intelligence of social networks, and which work both within and
outside the barriers of companies, Oracle said.
Enhanced collaboration in Oracle's new product is driven by the
combination of Sticky Notes and the Message Center. These allow
back-and-forth commentary that is up to date, consolidated,
centralised, and easily accessible and viewable through a home
page.
For example, team members can subscribe to sticky notes,
creating a social network that is associated with an opportunity
where all members of the network are kept up to date
simultaneously.
Oracle has also widened Oracle CRM On Demand support for the
Blackberry mobile messaging platform to support sales efforts.