BT has become the latest Tier One Partner of
the2012 London Olympics, in a deal worth
tens of millions of pounds.
As Official Communications Services Partner, BT will be
responsible for providing all communications services for the
games.
BT will receive exclusive marketing rights and usage rights to
the London 2012 logo within its industry sector.
BT's games remit includes the provision and management of voice
and data networks, covering internet access and land lines required
across London 2012 venues and facilities.
In addition, it will meet the individual communications
requirements of the athletes, national Olympic committees and the
media, which will be able to purchase packages at pre-agreed
prices.
London 2012 chairman, Sebastian Coe, said, "We have a wonderful
opportunity to stage a 'Digital Games' in 2012, and BT will be
integral in helping us do that.
"Technology and communication is going to be a vast operation,
starting now and taking us all the way through to games-time. We
needed a partner we could absolutely trust to work with us on this
journey, one who could provide the technical know-how and
creatively explore solutions and opportunities to ensure our games
are the very best they can be," said Coe.
BT becomes the fifth Tier One Partner for London 2012, after
Lloyds TSB, EDF Energy, adidas and British Airways. Deloitte is a
Tier Two supporter.