TheBritish Heart Foundation (BHF)has
chosen a high-volume web hosting service to handle more than half a
million responses to its first exclusively online awareness
campaign.
The Food4Thought
campaign, aimed at encouraging children to eat healthily, is
presented in a 3D interactive online game format.
The campaign is hosted on Ultraspeed's
"infected" server platform, which
has been designed to meet the high volume, short term nature of
viral marketing campaigns
Paul Giles, online manager at BHF, said the
Ultraspeed platform had performed well in dealing with the
390,000 visits in the first week of the four-week campaign with the
added benefit of not tying the BHF into a long term contracts.
"Our previous systems would most probably have frozen with so
many visits concentrated mainly in the first two hours after the
close of school," he said.
The service is based on Ultraspeed's diskless server system,
which eliminates the need for hard disks on customer servers and
uses a storage area network (SAN) to provide applications and
storage.
This approach contrasts with traditional server environments in
which hard disk failure can result in the server being knocked out
while the disc is replaced.
