London-based chocolate manufacturerRococo Chocolateshas boosted company
growth and sales in the past four years by eliminating a bottleneck
in accessing company data by switching to web-basedbusiness management
software.
"Having a web-based system made it easier for us to grow faster
by allowing everyone to access the business information they need,
when and where they need it," said Gerry Kerins, financial
controller at Rococo.
He said the system remained a major contributor to Rococo's
ability to expand business operations and by giving customers
access to the system to place orders, it had made it easier to
manage and fulfil orders.
Before the implementation of the NetSuite software, all company
data was being accessed through Kerins' PC, resulting in delays to
sales and other processes.
The
company chose NetSuite because it was one of few suppliers
offering business management software specifically designed to be
web-based and delivered using the
software-as-a-service (SAAS) business model.
Kerins said the biggest benefit of the SAAS model was that it
allowed Rococo to switch to the new web-based software without
having to take on specialist IT staff or invest about £30,000 to
upgrade the company's hardware infrastructure.
The SAAS model was also more scalable than server-based
products, it eliminated the need to worry about backups and
security, it enables company expansion without needing investment
in networking equipment, and Kerins estimates that it is saving
Rococo about £6,000 a year in maintenance costs.
