Motorcycle manufacturerBMWMotorrad UK has reduced response
times to consumer requests using mobile devices runningreal-time data capturesoftware.
The PDA-based OnTaap data-capture application enables the
company to respond to requests for sales brochures and test drives
within 24 hours.
The BMW subsidiary said the application had enabled the capture
of 821 qualified sales leads during the recent International
Motorcycle & Scooter Show held in Birmingham.
The application captures contact information and consumer
requirements to enable focused marketing and tells staff the
nearest dealer for each potential customer.
The company said the application had eliminated the need for
paper with the business benefits of no data loss, instant data
capture and improved customer service.