Pricing of mobile broadband in Europe is set to change
as operators begin offering simpler pricing, a report from
BroadGroup Tariff Services has found.
Margrit Sessions, managing director of BroadGroup Tariff
Services, said, "Operators are starting to introduce simpler
pricing and bundling with Wi-Fi and other services. The current
structures are not sustainable if congruence in pricing is to be
achieved."
Inclusive Mbyte pricing is the most commonly used tariff
structure by mobile operators across 30 countries, whose prices are
included in the survey. Over 95% of the operators offer a 1GB and
higher volume inclusive product. A total of 16% of the operators
offer a time-based product such as minutes, hour(s) or day(s) in
addition to Mbyte inclusive products.
The report found evidence of a general correlation between
pricing and per Mbyte inclusive packages across the tariffs and
service providers covered in Europe.
The price of mobile internet has been a
sore point for businesses. In the UK, mobile operator 3 and
T-Mobile recently
tied up to offer lower cost mobile internet.