Mid-market European bank Glitnir is creating asingle viewof customers through
software that integrates information on products and the bank's
relationships with its customers.
Using
Siperian's
master data management (MDM) platform the bank, which has UK
operations, will consolidating business applications, data
warehouses and master data management into a single, enterprise
architecture.
"In order to maintain our position in the global markets, we
need to enhance our understanding of our customer relationships and
the financial products they buy," said Páll Kolka Isberg, managing
director of shared services office at Glitnir. "The deployment of
Siperian MDM Hub will improve our customer-facing employees'
ability to offer clients value added products and services."
Glitnir recently overhauled its technology infrastructure to
standardise new and existing systems and deliver unified views of
customer and product data.
Siperian MDM Hub will synchronise a variety of systems including
accounting,
risk management and customer relationship management to create
a single reference database for master data.
"Siperian's flexible architecture allows us to configure the
master data management platform to meet our business requirements,"
said Isberg. "Siperian MDM Hub can be deployed in phases so that we
can quickly address our high-priority business needs."