The London Evening Standard and regional newspaper group
Newsquest are usingwireless mobile screensat newspaper
outlets to help boost sales.
The London Evening Standard has taken delivery of 30 outdoor
"Extra!" units in the first stage of a roll-out across the
capital.
The
wireless, battery-operated systems featuring 32" screens have
been installed in Evening Standard sales booths at major "footfall"
sites, including Euston Station, Fenchurch Street, Farringdon and
Waterloo, as part of a major programme of improvements to the
paper's street presence.
The supplier, Comtech M2M (machine-to-machine), has also signed
a contract for an indoor version of the "Extra!" system with
Newsquest, to maximise on "queue dwell times" at newsagents.
The units can be updated at any time from advertising sales and
news rooms using the system's "Extralive" management service,
without relying on a retailer's own IT network infrastructure.
Matt Harrison, sales and marketing director at the London
Evening Standard, said, "The 'Extra!' units provide an important
potential opportunity for a new advertising revenue platform by
directly linking in to advertising within the paper and
online."