Lambeth Council is promoting its anti-gun message among
young people in the area usingBluetooth short-range wireless
technology.
Teens entering "Blue Casting" areas in South London will
instantly be sent the anti-gun film to their mobile using the
Bluetickle mobile technology platform.
The film, using young local people, graphically shows the deadly
consequences of carrying weapons, and warns young people against
associating themselves with gun crime.
Councillor Mark Bennett, cabinet member for safer communities at
Lambeth Council, said, "Using mobile phones is a great way to
communicate with young people, and it also means that the message
of the film can be passed on by young people to other young people,
who we might not otherwise be reached."
The 60-second
film can be viewed online.