SAP releases SAP Customer Relationship Management

SAP has introduced the next version of SAP Customer Relationship Management (SAP CRM), a component of its SAP Business Suite enterprise software.

The SAP CRM 2007 product provides trade promotions management, business communications management and pipeline performance management. SAP said it has improved the user interface to support Web 2.0 developments, making it easier for users to access relevant information.

SAP said it has engineered the CRM product to help companies achieve a view of all customer interactions. The software includes SAP Business Communications Management software, which brings together communications technologies and SAP CRM to expand traditional call centre-based processes across the organisation, including field-based staff and experts in any location.

It also offers SAP Real-Time Offer Management software to help businesses bring intelligence to customer interaction.

SAP CRM 2007 is available to customers in December 2007.