Woolworths is implementing software fromAvail
Intelligenceto automatically generate gift
recommendations for its online customers based on customer
behaviour.
The store expects the recommendations to increase the number of
sales per visit through the recommendations that are generated
through
collective intelligence and algorithms from customer
behaviour.
"We have already noted improvements to the customer journey,
with positive customer feedback on the recommendations generated.
This has been particularly strong on toys, which is an extremely
important area for Woolworths during the Christmas period," said
Mark Batty, online marketing manager for Woolworths.
He said the technology enables the retail outlet to present
relevant recommendations at the right time in the buying process,
which customers are asking for. "In turn this should enable us to
hit key performance targets in terms of increased basket size and
repeat purchases."
