Virgin Mediahas chosen data mining
technology from KXEN to help it boost sales across its millions of
customers.
Virgin Media analysts will use KXEN's technology to improve the
accuracy and relevance of ongoing CRM initiatives.
Bringing together ntl, Telewest, Virgin Mobile and Virgin.net
into a single organisation left Virgin Media with a big challenge:
how best to package and offer new services to customers, while at
the same time reducing the number of direct mailings?
Elsa Lebrun-Grandie of Virgin Media said, "It was quite
complicated to deal with all the different products and the
different opportunities for selling them, as well as reducing the
volume of direct mail.
"What we needed to do was build some analytical models quickly,
and with KXEN you can do this very easily."
KXEN will help Virgin Media by segmenting and targeting
customers most likely to buy new services or upgrade those services
they already have.
In this way the volume of mailings can be reduced while at the
same time increasing response rates.