About half of senior business managers are failing to
take advantage ofWeb 2.0 technologiesbecause of a lack
of understanding, according to research.
This shortfall is not helped by the fact that 32.4% of IT
managers lack understanding of the technologies, said the research
report from IT services supplier Parity.
Rob Banathy, client relationship manager at Parity Solutions,
said the majority of organisations are simply buying what they
perceive to be the latest document management and search
technologies, rather than adopting
Web 2.0 technology to achieve a new way of working.
"If enhanced
document management and system search capabilities are
perceived to be the sole principal benefits of Web 2.0, then
widespread adoption will be all the less likely, meaning that UK
businesses run the risk of missing out on the less tangible but
arguably more important benefits that Web 2.0 can provide," said
Banathy.
Parity said the biggest benefits of Web 2.0 are around the way
workers interact with each other. Over half of respondents cited
working together more efficiently and uniting workers across
different locations as the benefits.
The research, Web 2.0 - More than Social Networking, was carried
out by Bournemouth University, Reseachers asked businesses whether
they had invested in Web 2.0, and if so what were the business
drivers.