British Airwayshas just gone live
with abusiness change managementsystem from
Calidris.
The implementation is a core part of
British Airways' strategy of using IT to drive business change,
and will enable the airline to implement new business processes to
improve operational efficiency and an enhanced service to
customers.
Calidris' technology has enabled British Airways to create one
of the airline industry's first Order Data Stores (ODS), which will
combine customer information from across the complete
booking-to-fulfilment lifecycle in a single unified data layer.
Using Calidris' intelligent process design and automation tools,
British Airways can now implement business processes that bridge
disparate Global Distribution Systems (GDS) and Passenger Service
Systems (PSS).
This capability, said Calidris, will facilitate the
implementation of new business models and help the airline
accelerate its transformation of the IT function into a business
enabler to support key business goals and initiatives.
Paul Coby, CIO of British Airways said, "One of the enduring
challenges of the airline industry has been linking data and
workflows between legacy GDSs and Passenger Systems.
"The legacy systems are optimised around servicing individual
bookings one at a time and contain a lot of poorly structured
data."
He said the Calidris technology allowed BA to manage complex
processes across multiple customers and flights in a way that was
impossible before, allowing the airline to improve customer
service.