Bournville College has deployed a new
customer relationship management (CRM) system to manage its
relationship with the business community.
The college has chosen the Teem (Touchstone Employee Engagement
Manager) platform from Touchstone Group.
The platform, built on Microsoft Dynamics CRM, will be used as
part of a new strategic approach by the college to enhance its
relationship with corporate clients.
Located in Birmingham, Bournville College offers courses to
sixth form students, adults and those seeking personal and
professional development.
In recent years, the college has built a strong relationship
with local companies, offering either traditional college-based
training or bespoke courses on site.
As part of a new strategy to enhance the college's management of
corporate clients, Bournville College has chosen Teem to support
the work of its business development operation.
Teem helps colleges of further education establish and manage
key relationships with business clients and constituents, such as
governing bodies, skills brokers and other educational
establishments.
Eddie Cottis, project manager at Bournville College, said, "Most
colleges now focus on the corporate and SME sectors, seeking to
provide a range of flexible alternatives for training.
"Teem allows our business development operation to target these
sectors more effectively, avoiding duplication and ensure there are
no gaps."