In a bid to reflect a commitment to developing information management initiatives and solutions that bring greater clarity to growing businesses, IT consulting firm Covergis is rebranding as Claricent.

The new name is said to imply clarity, insight and understanding to information management initiatives and comes along with a new business model designed to offer clients the opportunity to explore new consulting services including analytics, architecture and design, implementation and VirtualConsultant Remote Support.

Claricent primarily serves mid-market and Fortune 1000 clients who are more sensitive to price pressures yet still require expert knowledge and advice in the area of SAP technology solutions. Now, with the official name change, Claricent is targeting businesses who seek  business intelligence solutions that will allow them to grow and expand over time.

The new firm will focus on potential and existing SAP customers who have not realised the full capacity of their data, information, or analytic initiatives. It is also presenting a complete packaged solution for the life insurance industry specifically built for SAP NetWeaver BI, the first in a series of industry-specific programs planned over the course of the next several months

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