Businesses are failing to invest inWeb 2.0technologies owing to a lack
of understanding of business benefits among senior
management.
In the survey of 320 respondents in seven European countries
from BEA, 23% of respondents were concerned about how they would
regulate content, as user-generated content was seen as one of the
hallmarks of Web 2.0 by 20% of respondents.
BEA said Web 2.0 technologies provide organisations with the
ability to radically change how they interact with their customers,
dramatically improving service levels and consequently increasing
sales. The other key reasons cited for deploying Web 2.0 are
improved employee collaboration (cited by 31% of respondents) and
the opportunity to create an easier interface with partners and
suppliers (cited by 28%).
Web services, such as the
programming interfaces Google provides, were cited as the main
technology driving demand for Web 2.0 by 38% of respondents, as it
provides a way of linking systems together and automating business
processes.
The survey also found that the demand for
mashups, where a
website or application that combines content from more than one
source into an integrated experience, was set to treble from its
current level of 6% of organisations to 18% within 18 months.