hybris, a product information management (PIM) and
e-commerce vendor, has announced that Dangaard
Telecomis
using its Commerce Suite Enterprise Edition solution, with its PIM
functionality, to launch up to 250 online shops and other online
business retail offerings.
Dangaard is Europe’s largest
distributor of mobile phones, smartphones and associated spares and
accessories, employing over 950 people in 14 countries. The
company chose hybris because its e-commerce and PIM solution was
able to handle the management and publishing of large amounts of
highly complex data which is a critical requirement for the sale of
mobile phones and their supporting parts and
accessories.
As part of planned business improvements and expansion,
Dangaard Telecom decided to develop a new B2C e-commerce website
model that could be ‘white labelled’ to provide up to 250 webshops
for mobile phone operators branded as their own websites. In the
same initiative, the company also decided
todevelop a new main B2B
webshopto support
online sales across all its regional operations and also developed
a separate B2P, business-to-partner, webshop
model.
The challenge that Dangaard faced
was that its existing SAP e-commerce solution was unable to support
the e-commerce and PIM functionality and features needed for these
new B2B, B2C and B2P webshops. As such, working with its IT
support partner for the project, Exude, Dangaard decided to use the
hybris Commerce Suite Enterprise Edition as its new e-commerce
solution, integrating it with other solutions also supporting the
new webshops such as mySAP, SAP CRM and various in-house ERP
systems.
