Search engine optimisation (SEO)consultancy ClickThrough Marketing has released aresearch reportfor marketers in the
construction industry.
The report is aimed at helping marketing personnel in the
construction sector understand the opportunities available,
said Phil Robinson, founder of ClickThrough.
"The construction industry is way behind other sectors and is
not taking advantage of
search marketing to generate new business," he said.
The research report details the most popular search engine key
phrases in 23 areas of construction and the most popular
construction-related brands being searched online.
The report has been released in partnership with the
newly-launched
Construction Marketing Centre of
Excellence (CMCOE), which offers a range of construction
marketing services.
Roger Moggs, founder of the CMCOE said, "With more and more
companies needing to focus on their marketing output and return on
investment, this report provides the perfect guide on how
construction companies can improve their search engine
performance."