TheEden
Projectin Cornwall has launched what is
believed to be the UK's first paperless ticketing system based on
mobile phones from start to finish.
Through an innovative three-way partnership between The Eden
Project, Swiftpass and LUUP, visitors to the global garden will be
able to order, purchase and redeem their tickets using their mobile
phone.
The system works using text messages. Visitors send an SMS
message which is picked up via
LUUP, a mobile
payement system. This then sends a barcode image direct to the
visitor's mobile phone.
Swiftpass
security technology is used to lock the transmitted barcode into
the handset that receives it. The barcode is then presented to and
read by scanners at the entrance, allowing the ticketholder to walk
straight in.
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