Lipsy, a UK fashion brand well-known for dressing
high-profile celebrities, has selected BT to improve the management
of its supply chain.
The move will enable Lipsy to increase productivity and the
speed of its response to market fashion trends, whilst also
supporting the business’ organic growth.
The BT Expedite sourcing product will provide Lipsy
with online access to real-time critical information across the
supply chain.
This will ensure any product specification changes are
immediately available to all parties, from range planners through
to the fabric buyers, then onto the factory, shipping agents and
wholesale distribution.
Lipsy currently designs and sells its products in the UK with
the sampling and production completed in the Far East, meaning that
effective communication is imperative.
With a mix of wholesale business, concessions, online and high
street expansion plans in the pipeline, BT’s system will help Lipsy
to manage its complex business structure whilst retaining rapid
feedback on changing customer demands.
Jeremy Stakol, managing director of Lipsy, said, “We have chosen
BT’s [product] as it supports our customer-focused strategy, and
will enable us to deliver the latest trends to the high street and
our customers quickly and efficiently.”
Lipsy website
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